Jack Morton is a world wide event company.
I posted this because the point they make about events still being the way to create buzz in a digital age is important to remember.
Naturally they see everything through event glasses. That's fine. Just take it into account when reading.
They have set out some excellent rules for when you are running your own event. Simple and direct. Well worth it for the next time you run a function, event, training day or any other business focussed gathering.
Just click on the link to see the article.
Iven
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