2300% growth can’t be ignored. That’s what Jeff Bezos decided when he started looking at the opportunities available on the web. He analysed all the possible products that could be marketed and decided that the one that had the greatest need for upgrading was books. It was a head not a heart decision. Clearly calculated and thought out.
“This was my criteria: picking a category where you could substantially improve the customer experience along a dimension that could only be done on the web.” said Bezos.
To read more about how he built Amazon and why he is going in a completely different direction here is the link.
http://www.alwayson-network.com/comments.php?id=10754_0_3_1_C
Bezos also sets out what’s next and how the business he built with Amazon will not be the one he builds next.
As always let me know your thoughts and give me any feedback you have on this customer experience example.
Iven
